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Selling Jewelry Online: Our Three Most Important Lessons

Jewelry box with old jewelry

If you want to buy some of our lovely new pieces, you might consider selling your old jewelry to free up some funds. Old jewelry can be an excellent source of income as long as you know the best ways to advertise and sell it. Online auctions, specialist jewelry sites and sites that buy gold by weight are all potential avenues should you decide to part with unwanted jewels, pendants and earrings, but which will bring you the most cash for your goods?

The following three tips will help you to navigate this growing market and get the best possible price for your treasures.

1. Photos and descriptions

When selling anything online, whether it’s clothes or books or ceramic pots and pans, a good photo is always key. Photos should provide as much information as possible. Photograph your pieces being worn so that buyers can get a sense of their size, as well as close-up shots to show fittings, clasps and so on. Investing in a cheap dummy head and neck plastic model can be useful.

When writing the description to go along with these photos, always be honest and accurate. Never describe a stone using a word like “diamond” or “ruby” without being sure that it is genuine and not a similar-colored reproduction. You’ll get complains, bad ratings and returns.

2. Pick your site

Choosing between the various online options for places to sell your jewelry is a key step in getting a good price. Firstly it is important to know what the pieces are made of — if you have precious metals and stones, a specialist jewelry dealership should be your first choice. These dealers will not be interested in non-precious or lower-value items, so for these an online auction may be more suitable.

3. There’s money in junk

Out-of-date, unfashionable, or even broken jewelry can still have value and can be sold to precious metal buyers. A large number of websites will pay for gold or silver by weight, and as they sell it on to be melted and reused, the condition of the jewelry will not matter as much as if you were selling it to be worn. Do your research on the market value of gold or silver before using these sites, and bargain with several to get the fairest price possible.

Our pretty pieces will hopefully never be sold on, but if you have out-of-fashion jewelry that doesn’t suit your style, then you can use online jewelry sales to turn these unwanted pieces into liquid cash, meaning you can get a whole bunch of our lovely creations. We hope these tips help you out!

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